Robert P. Carr, MBA, APR | President |

Robert P. Carr

Bob Carr is co-founder and president of Carr Marketing Communications and brings a rare blend of strategic foresight, business planning and communications experience to our clients. His expertise makes him a sought-after speaker and presenter on the topics of public relations, branding, strategic planning and risk communications.

As a highly valued advisor, he shares his astute knowledge, experience and recommendations with executive management so leaders can build and safeguard individual and organizational reputations in today’s hyperactive and unforgiving marketplace.

Bob’s solid record of achievement with some of the largest companies in America is based on a firm strategic outlook and planning structure, a collaborative approach and an unwavering commitment to each client’s success.

He is certified as a strategic planner by the American Management Association International, and holds an MBA degree and a B.A. degree in journalism from St. Bonaventure University.

Bob is an accredited member (APR) of the Public Relations Society of America (PRSA) and an elected member of PRSA’s Counselors Academy. He currently teaches Strategic Marketing Management in St. Bonaventure’s graduate Integrated Marketing Communications (IMC) program.

Cheryl Carr, MA, ABC | Chief Operating Officer |

Cheryl Carr is co-founder and chief operating officer of Carr Marketing Communications. She has more than 30 years experience in providing strategic communications counsel to clients that have included healthcare, financial services, not-for-profit organizations and other industry sectors.

She has successfully facilitated strategy sessions on behalf of the New York Association of Area Agencies on Aging and the Health Foundation of Western and Central New York, and helped to launch a first-in-the-nation community collaborative called the Western New York Alliance for Person-Centered Care.

Cheryl’s expertise helped guide the development of numerous strategic marketing communications programs, including LeadingAge Western New York, Beechwood Continuing Care and Lutheran Social Services. She assisted in the development and design of a regional website for family caregivers,, which won an Innovation of the Year award from the LeadingAge New York, Albany.

Accredited by the International Association of Business Communicators (IABC), Cheryl has a bachelor’s degree in journalism from Boston University’s College of Communications and a master’s degree in history from St. Bonaventure University. She is a former Gannett Group reporter and worked in communications for a Fortune 100 company earlier in her career. She currently serves on IABC’s Editorial Committee.