Why Foursquare doesn’t work for me (but may for you)

by Jason Mollica on April 22, 2010

By Jason Mollica

I’ve seen enough and I’m not going to take it any more (I had to channel my inner Howard Beale from “Network” there). Sorry folks, I’m not a fan of Foursquare.  Yes, it has become all the rage with people tweeting that “I’m at Starbucks” or “I just became the mayor of Starbucks at 123 Main St.” I haven’t seen the real value yet, personally.

As Katie said in her previous blog, we both tried Foursquare out for a week.  I downloaded the application onto my BlackBerry and started using it at the coffee shop, food store, and retail outlets.  I even checked in here at Carr Marketing Communications.  The one thing I kept asking myself is, “Why am I doing this?”

That is a question I still ask even after I stopped using Foursquare.  For example, if I am out somewhere, I really don’t feel the need to tell someone I’m at Starbucks.  If I want to do it, I will just say so on my Twitter account.  Unless my becoming “mayor” at an establishment is going to get me a discount, I am not going to keep saying I am there.

Here is the important point though.  Location-based social networking is on the rise big time.  You not only have Foursquare, but there is also Gowalla.  Both sites were launched at SXSW (South by Southwest for those not familiar) in 2009.  Gowalla, like Foursquare, also has you check-in at the locations where you stop.  One of the perks to Gowalla? It has a partnership with the National Basketball Association.  Check in at an arena during the playoffs and you get a team specific badge.

The marketing implications for both are endless.  For example, some Carrabbas’ Italian Grill locations are offering discounts or even free deserts if you show that you’re a “mayor” through Foursquare.

So while you won’t find me on Foursquare or Gowalla, it doesn’t mean you shouldn’t try it.  Tell us what your experiences have been in the comment section below.


nickybee123 April 22, 2010 at 8:11 pm

hey dude…have you checked out the app (echoecho) – we decided to actually make a useful location sharing app (without the privacy implications of realtime tracking etc) – as opposed to just a game…

works on iphone/android/blackberry/nokia symbian and windows mobile.

it makes asking and answering the question “where are you” a one-click process – but it also has an open API – so other apps will be built on top of the system. It’s 100% private by design since you only share when and with whom you want.

here are some screenshots and more explanation – http://www.getsatisfaction.com/echoecho/topics/blackberry_how_do_i_respond_to_an_echo

to install – just open http://m.echoecho.me on your blackberry

Roberto Guglielmina April 18, 2011 at 12:16 pm

Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

Cheryl Carr April 18, 2011 at 1:03 pm

Thanks, Roberto! We’re glad you enjoy the blog.