SEO Essentials

by Sarah Guenther on March 20, 2012

Imagine using a textbook with vast amounts of information. In order to break it down and somehow make sense of it all, you’re likely to flip to the index. Without this organizational-friendly tool, you would spend unnecessary time navigating through the pages trying to locate information. SEO, or search engine optimization, works in the same way. It helps Google, the organizer of the web, refine searches while providing your website with increased visibility.

Web searches are ranked by their popularity, positioning most commonly searched keywords at the top through the use of mathematical algorithms.  This allows for words of the highest importance to lead all other searches. SEO also aims to ensure the answers it provides are relevant to what the searcher intends to find.

For example, suppose you simply searched the Buffalo Bills on Google. You would anticipate finding the Bills’ homepage as the very first site. What if a blog from a Bill’s fan written years ago came up instead? It clearly would not be the most relevant to your search. Take this same scenario and apply it to your own company. Your company’s web pages should be the first result that Google generates when someone searches for a term or phrase related to your business or organization.

Everyone has a voice on the web; let your company’s voice be heard. Too often companies disregard SEO, forgetting the search mechanism is a critical part of your company’s success on the web. Keep up-to-date on SEO every few months, or at least annually. Search functions on the web are constantly changing because Google frequently updates its search engine.

SEO will enable your company to stand out from all the other information available on the Internet. Stay tuned for our next blog on how to develop your SEO.