Our Strategic Approach

Our strategic approach draws upon the following processes:

Persuasion RelationsSM

Carr Marketing Communications is very qualified to address those important public relations and communications issues that can affect the long-term growth and prosperity of a business.

Our unique approach called offers an easy four-step process for senior executives to successfully address any public relations/communications challenge. It incorporates these services:

Strategic Planning

  • Reputation Management
  • Crisis Communications
  • Issues Management
  • Key Messaging
  • Media/Spokesperson Training
  • Media Relations Strategy
  • News Releases and Advisories
  • Proprietary Media Coverage Measurement and Analysis System

Persuasion RelationsSM takes in the key elements of research, planning, execution and program evaluation to deliver communication programs of substance and longevity.

Social Media 2100SM

Social Media 2100SM helps our clients to best use social media tools to their benefit, develop and implement an appropriate social media policy, effectively manage their online reputation in real time, and create the proper mechanism for their company to be part of the ongoing online conversation.

Carr Marketing Communications’ Social Media 2100SM also includes a popular tutorial on the emergence, current usage and future possibilities for social media that has greatly assisted clients as they begin, or fine tune, their approach to this highly personal, influential medium.

24•7•21SM Strategic Planning

Our 24•7•21SM Strategic Planning is a proprietary process designed to facilitate the preparation and implementation of comprehensive, results-oriented plans for branding, marketing public communications and public relations.

This exclusive process breaks down the planning operation into easy, workable segments, each optimizing the talents of those responsible for planning and those who need to be involved in its preparation and implementation.

24•7•21SM Strategic Planning enables companies and organizations to think about change in futuristic terms. Its name reflects the fact that our organizations can be influenced 24 hours per day, 7 days a week in a 21st Century climate of increasing globalization, instant communications and unconventional work styles.

Our 24•7•21SM Strategic Planning enables organizations to successfully answer important questions critical to future success, including:

  • How do we properly begin planning and include the right people in the planning process?
  • Where do we stand now in terms of our strengths, weaknesses, opportunities and threats?
  • What are our goals and objectives?
  • How are we going to get there? Who will do it?
  • How will we know we’re getting the right types of results?

C4 Marketing ConsultingSM

Carr Marketing also offers clients our C4 Marketing ConsultingSM process for sophisticated marketing advice which enables clients to determine short and long-term actions by quickly assessing their:

  • Competencies
  • Customers
  • Competitors
  • Communications

We firmly believe that a detailed strategy is needed in order to address those important public relations and communications issues that can affect the long-term growth and prosperity of a business.