Social Media: Business Buzz or Bust?

by Cheryl Carr on March 10, 2009

By Megan Webb

Jim is right. At CMC we are immersing ourselves in social media. It’s all about “tweets,” “facebooking” and blogging these days, along with making sure our Web site is as up-to-date with news and trends as humanly possible.

Being in the marketing and communications field, it’s imperative for us as professionals to remain knowledgeable about and active in the latest and greatest tools at our disposal . . . so social media it is.

social-mediaThere was a great article in The Strategist Online yesterday that said, “More people have active Facebook profiles than watch “American Idol” each week.” As an avid fan of both, I can understand why. But for you skeptics out there, no, social networking is not just for kids.

In fact, according to an article in MediaPost, the Nielson Co., found that “More than two-thirds of the global online population visited social networks and blogs in 2008,” surpassing email usage. And “Facebook, which is the world’s most popular social network, was visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking.”

It’s no surprise then that Facebook business pages, company Twitter accounts, YouTube videos, podcasts and other social media applications are just as important to today’s brands as Web sites were some 15 years ago.

So jump into the social media craze. If you don’t, what’s the worst that can happen? The conversation will go on . . . without your business or organization.

Can your brand afford to miss out on this audience?