Freezin for a Reason – The 2010 Special Olympics Polar Plunge

by Katie Essner on December 17, 2010

On December 4 more than 1,000 crazy Western New Yorkers plunged into the waters at Hamburg Town Beach in the 30-degree weather. Although I was not brave enough to take a dip in the chilly waters, I can say from a public relations standpoint, with Carr Marketing helping with the communications efforts, the event was a success.

The Special Olympics Polar Plunge is a great example of how even in tough times an unusual fundraiser can gain needed attention and funds for an organization. Giving people the opportunity to have fun for a good cause makes the charitable experience worth so much more.

Everything about the fundraiser was fun and unique. From the outlandish costumes people wear to plunge in (see photos in the WKBW photo gallery here) to the outdoor party in December, it was truly a memorable event.

This year the Polar Plunge drew its biggest crowd and brought in nearly $150,000 to benefit the athletes.

Check out some of the pictures I took at the event below and the photo gallery here from WKBW.