Carr Marketing Speed Dates with the Buffalo Media

by Cheryl Carr on September 24, 2009

prsa-conference

By Megan Webb

Last week, Carr Marketing Communications attended the PRSA Buffalo Niagara chapter’s widely popular media speed dating event. This year, the event featured representatives from nearly all of the local media outlets including channels 2, 4, 7, YNN Buffalo, the Buffalo News, Buffalo Business First, Bee newspapers, Buffalo Spree,  WBEN, and the Metro Group.

Held at the new Embassy Suites downtown, PRSA members were able to sit with each media representative for a total of three to five minutes to ask questions relating to story ideas and angles, the best methods to pitch the media and changes within their individual news organizations.

From our conversations we found, not surprisingly, that nearly all have reduced staff sizes as compared to years prior. This means that they have less time, greater workloads and attend less press conferences/events. In addition, nearly all said they are focusing more on their online presence and Web site traffic, no doubt due to the growth of Internet news gathering. One news channel even said it “sets monthly Web site traffic goals and has a large board in the hallway that measures its Web progress and success for the month.”

With all that being said, for local companies, organizations and PR professionals it’s essential to be cognizant of the ongoing changes occurring at our local news organizations.  This means packaging stories with all relevant information including photos for their Web sites, limiting press events when necessary, being accessible at all times, and pitching well in advance to accommodate for smaller staff sizes.

Overall, the media speed dating event proved why it is one of PRSA’s best attended events of the year. In this high tech world, Carr Marketing received invaluable face time with the media we communicate with on a daily basis and was able to pick their brains to enhance earned media coverage and develop appropriate strategies for our clients.

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