What are Public Relations Professionals Doing for the Future?

by Jason Mollica on March 22, 2010

A Professional’s Perspective on Mentoring

By Jason Mollica

Whitney Houston once sang “I believe the children are our future; teach them well and let them lead the way.” No matter if you are in public relations, accounting or a restaurant chef, we think about what the future holds.  That includes who will be the leaders of tomorrow.

During my former career in television and radio, I learned so much from those who were above me.  They may not have known it, but they made a huge impact on how I go about handling myself today.  Those lessons taught me that opening your ears and offering guidance to the next generation of pros is incredibly important.

In the last year, I have made it a goal to help new and soon-to-be professionals in the best possible way.  We have all the tools in the world necessary these days to make ourselves accessible to those looking for advice and direction.

For example, in February, I spoke to a technical writing class at Ferris State University in Michigan via Skype.  During the call, I stressed to students that they should explore all avenues in their careers and to, most importantly, listen.

I have also used Twitter to expand my reach when mentoring students.  It was this way I met a talented Canisius College student named Stephanie Majercik.  A senior public relations major, Stephanie asked if I would speak to members of Lambda Pi Eta as part of a panel discussion for future communications pros.

The most enjoyable part of these types of forums is that we, as professionals, can help guide those who are just about to get their start.  It is our responsibility to educate, challenge and develop those who will follow in our footsteps.  Our profession will be better off in the long run.