Twitter’s Brand New Day

by Cheryl Carr on September 17, 2010

Think your Twitter experience couldn’t get easier? Think again.

On September 14, the social network announced the rollout of a fancy new web interface that streamlines everything you need (@mentions, retweets, searches and lists) into one neat column.  On its website, Twitter says the new look with make for “an easier, faster, and richer experience.”

You will see from this screen shot (thanks!) just how simple it is to view everything in one spot.

You will also notice that Twitter has taken some of what you would find in third-party applications TweetDeck and Seemic. That means clean columns and ease of clickability from one section to another.

Want more? You got it.

Twitter has partnered with Flickr, Vimeo, YouTube and TwitPic (just to name a few), to make it easier to view linked video and photos.  I also like that you can click on a tweet from your feed and it expands on the right side.

As an avid Twitter user, I’ve been really pleased lately with some of the tweaks, especially the recommendations of people I should/could be following and who my friends are following.  These additions – along with the new interface – only enhance the Twitter experience.

The changes, I believe, will help to attract more people.  The easier something is, the more apt you are to use a product or service.  A May 2010 survey by Edison Research/Arbitron Internet and Multimedia Series reported that 51 percent of active Twitter users follow companies, brands or products on social networks.

The same report showed that marketing and business use cases for Twitter far exceed similar usage for social networking websites in general.  If you don’t have a Twitter account already, the changes provide more of an impetus to get on board.

The new look and feel of Twitter will be previewed over the next few weeks.  However, I’ve already talked to a few folks that have been using it.  If you are one of those folks, let us know your thoughts!