Top 5 Ways to Get Retweeted: Part Two

by Cheryl Carr on March 5, 2010

By Katie Essner

Retweeting is essentially passing along information by word of mouth through the online world. It is the best way to get a business or individual’s name out in the Twitterverse and have people learn more about them.

Retweeting is fundamental to brands in the social media world because it allows a business or organization to interact with people they may or may not already know.  Being able to communicate with current or potential clients through a few short words can go a long way in the world of Twitter and beyond.

Here are another five ways to get retweeted.

6. Avoid sending tweets about what you’re doing throughout the day.

It’s never very exciting to read about someone’s morning routine, and most importantly people are not likely to share this information in a retweet.

7. Say something funny.

Rainn Wilson from The Office doesn’t have more than a million followers because of his stunningly good looks.  Everyone likes to laugh and a good joke is easily retweetable.

8. Tweet to the beat of your own drum.

Be original with your tweets and you will find people are likely to respond to them and want their friends to read them as well.

In August 2009, St. Luke’s Hospital in Cedar Rapids, Iowa, used Twitter to live-tweet the hysterectomy of a 70-year-old woman. A hospital spokesperson said the live-tweeting was done with the patient’s permission and was educational for the hospital’s followers.

The hospital sent more than 300 tweets over more than three hours from a computer outside the operating room’s sterile field. Almost 700 people followed the surgery and eight tweeted questions about the procedure. The live-tweeting also helped the woman’s family and friends stay informed during the procedure and made them feel more connected to their loved one. This was an innovative way to take advantage of the live-feeding Web site by taking their everyday job and turning it into something original, informative and entertaining for Twitter while boosting their image in the social media world.

9. Save your best tweets for the afternoon.

According to Fast Company’s “Nine Scientifically Proven Ways to Get Retweeted on Twitter,” if you’ve got something to say on a Friday afternoon, you’re in luck.  People most often retweet in the afternoons and evenings on Fridays and over the weekends. Keep this in mind next time you’re really hoping to pass along that news.

10. Finally, remember everyone has different viewpoints and you should be careful to not offend your followers.

Avoid topics like politics and religion that polarize people and can put you or your company in a bad position.  If you even question a tweet, don’t send it.  You never want to be retweeted for insulting others.

In the world of Twitter, there really is no scientific formula for success.  It doesn’t take lab tests and in depth studies to understand what people find interesting. It’s obvious.  Be entertaining, appealing and relevant, without being too wordy. There’s a 140-character limit for a reason.  Keep these tips in mind next time you’re hoping to catch some retweets and you just might get them.

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