Creating Solid SEO

by Sarah Guenther on March 20, 2012

Now that you know what SEO (search engine optimization) is we’ll show you how to select the right keywords for your website. Developing solid SEO may seem like a daunting task, but it’s much simpler than you might expect.

From start to finish, here’s how to create the best SEO keywords for your website.

  1. Become the Googler: Put yourself in the shoes of the person looking for your company online. Think about what they might type into Google to find you. Keep in mind people often search with phrases instead of generalized, broad words.
  2. Explore your website: Go page by page through your website and see which words stand out.
  3. Create a list of keywords: Make a list of the keywords you found in steps one and two. Organize them by webpage, so when the words are ready to enter, you’ll ensure the SEO keywords are placed on the proper pages.
  4. Edit for clarity and accuracy: After compiling a list, try clarifying the words even more, not leaving much room for ambiguity. Have an extra set of eyes look over material to help with proofing. Consult your IT provider for more guidance.
  5. Plug in SEO: Now that your work is proofed and ready, insert in your SEO. How to do this will vary based on website platform.
  6. Keep it current: Be sure to update your SEO regularly. If you add new content to the website, make sure it is given suitable keywords for best results.

SEO is vital for your website to stand out and reach its full potential. If you have any questions, please comment below or shoot us an email. We’re more than happy to help!

{ 1 comment… read it below or add one }

Pageonepower July 24, 2012 at 4:03 pm

It might be nice to see some elaboration on step 5. Though it varies between platforms, it would be helpful to see how “plugging in SEO” could look.

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