“The Big Three:” Japan quake, tsunami; March Madness; SXSW

by Jason Mollica on March 14, 2011

Good day and welcome to Carr Marketing Communications new weekly blog, called “The Three.” These are stories from a unique social media perspective that are impacting people the most at the beginning of the week.  So, let’s get started!

1)   Social media, in the aftermath of the earthquake in Japan, is giving a new twist to participatory journalism. NBC News

2)   Social networking is taking March Madness to its highest level yet with fan interaction. NCAA.com

3)   You can peer into the window of social media’s future at South by Southwest (SXSW). The yearly festival and conference for music, film, and interactive endeavors is going on right now in Austin, Tx.

The Carr Perspective:

Participatory journalism isn’t something that is new.  However, social media is raising the bar and Ann Curry has done that in Japan with NBC News. When traditional

Courtesy: NBC News

media avenues are not working effectively, social media makes it easier to create and tell a story.  Such is the case with the devastating earthquake and tsunami in Japan.

Curry is no stranger to this form of journalism. Twitter named her tweet to the U.S. Air Force in the moments following the earthquake in Haiti as 2010’s most powerful.

The U.S. Embassy in Tokyo is even encouraging Americans in Japan to use social networks to reach out to friends and family.  Social media will continue to play a vital role during the recovery and rebuilding.