Looking back at 2009: The Year of Social Media

by Jason Mollica on December 4, 2009

By Jason Mollica

As we enter the last month of 2009, many take this time to reflect on the year that was.  One of the items to look back on was the meteoric rise of social media.  Facebook, Twitter, and LinkedIn are part of the lexicon now and have become very effective tools in the public relations and marketing industry.

You will find many PR and marketing folks (including Carr Marketing Communications) using social media to get the message out about what they are working on. This year, our own Megan Webb tweeted updates from Public Relations Society of America’s 2009 Northeast District Conference in Rochester, N.Y.  Facebook and YouTube gave us the opportunity to show photos and video as Carr client Tops Friendly Markets unveiled “T.O. Oats,” with Bills’ wide receiver Terrell Owens.  T.O. even tweeted from his car on the way to the media event.

The idea that social media is a fad is long gone.  Take into account that just this year, Twitter was the fastest-growing Web brand according to Nielsen Online.  It increased 1,448 percent, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009.  Facebook now has more than 350 million active users and over 35 million update their status each day.  Words such “twittering” and “unfriend” are used everyday.  Unfriend was even named “Word of the Year” for 2009 by the New Oxford American Dictionary.

As we begin moving toward the second decade of the 2000’s, there are sure to be new tools popping up.  Will flavors.me be all the rage?  How will Google Wave change the landscape? We look forward to sharing these and other answers in helping to move our clients’ business in the year ahead.

We wish you and yours a joyous holiday season and the best for 2010!


@azmike December 4, 2009 at 10:49 pm

Nice article, where do you see SM going in the future?

Jason Mollica December 17, 2009 at 8:43 pm

Hi Mike,
Sorry for the delayed reply. Social media, to me, is only going to grow. Twitter has leveled off some, but I don’t see Google Wave as a competitor yet. Facebook has weathered a few minor storms this year and continues to gain. I mentioned Flavors.me in the post because I think this is an application that may be something to look at in the 1st half of the year.
Thanks for reading and hope you’ll follow us on the blog and on Twitter and Facebook!
Best Regards,