Buffalo: A Social Network Challenged City… Now it’s Time to Change it

by Jason Mollica on March 24, 2011

Buffalo is many things.  “The City of Good Neighbors” is probably the perfect definition.  Unfortunately, one of the things it isn’t is socially networked.

Now, according to Men’s Health, Buffalo ranks 72nd out of 100 cities in the United State and receives a grade of “D” for its social networking. Being in lower third isn’t something to be proud of.  As a matter of fact, we can do a heck of a lot better.

The men’s magazine determined the ranks by calculating the number of Facebook and LinkedIn users per capita.  This was followed by overall Twitter usage.  Men’s Health then looked at traffic generated by the major social networks, including MySpace, Friendster, Reddit, and Digg.  Lastly, they factored in the percentage of households that check out chat rooms and blogs.

Just as getting a “D” in school can be disappointing, being low ranked frustrates us as well.  What will it take to get better grades for Buffalo in the social networking realm? It’s simple… we need to collaborate more.

There are many bright minds in our region to get this done.  We need to harness what the future will bring.  Why aren’t we having innovators like Gary Vaynerchuk or Guy Kawasaki here to talk? This is just one step in helping to not only increase our collective knowledge, but our overall grade.

Conventional thinking should be thrown out the window.  Just as social media has changed the way we interact on a daily basis, we need to adjust our own thinking in Buffalo on how to use this medium as a tool for sharing ideas and engaging in meaningful conversation.

We can improve our rank and grade.  Why not join me in helping to make that happen.



nicole schuman March 24, 2011 at 6:49 pm

As president of Social Media Club Buffalo, I find this ranking really difficult to believe. There are so many great minds doing so many wonderful things in social media in Western New York–independently and virtually.
The social media community in Buffalo is growing and thriving everyday. Our club responds to hundreds of followers on Facebook, Twitter and LinkedIn. Everyone wants to learn more. Everyone is enthusiastic and eager for knowledge. And many of our members are beyond the beginner status.
I’d like to talk to whoever did this study because I feel it was measured based on population. The population of social media practitioners and enthusiasts in Buffalo in comparison to the population is actually pretty impressive.
Thanks for getting the word out!

Cheryl Carr March 24, 2011 at 7:00 pm

That’s why we thought it would be good to talk about this. Maybe we could do a panel at a SMC Buffalo meeting about social networking and how to collaborate more?


nicole schuman March 24, 2011 at 8:29 pm

we are always up for it!!!!

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