Food and Beverage
Carr Marketing Communications offers marketing consulting and strategic public relations services that over the years have contributed greatly to the success of our food and beverage clients – be it a grocer, restaurant or manufacturer.
It is especially important to have sound public relations advice and on-target implementation when your products and facilities are prominently in the public eye and shopper opinions can largely determine your business success.
In this highly competitive and fast moving industry, our timely and informed counsel and services have been especially valuable to our food and beverage clients in handling such issues as:
- Food safety and recalls
- Accidents/incidents affecting shoppers on-site
- Employee complaints to media
- Food promotions with NFL stars, Food Network celebrities
- Stand-alone convenience store openings
- Store renovations, grand openings
Among our success stories is the public relations effort surrounding the acquisition by major regional grocer Tops Friendly Markets of the majority of stores operated by the bankrupt Penn Traffic Company.
This effort included effective communications with communities in three states on the status of their local grocery store, FTC determination on a select few of these stores, and the successful rebranding of the remaining stores under the Tops Friendly Markets banner.