Featured Case Study: Lufkin-RMT Grand Opening

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Executives at Lufkin-RMT, a division of GE Oil & Gas, reached out to Carr Marketing Communications to structure, organize and help implement the grand opening of its new manufacturing facility in Wellsville, NY.

The Wellsville facility designs and manufactures precision engineered bearings for rotating equipment such as pumps, turbines, compressors, expanders and gearboxes. The Lufkin-RMT site also repairs, overhauls, and upgrades complete rotating equipment assemblies such as turbo- expanders and gearboxes. The facility’s customers include those in the oil and gas and air separation industries, with international regions accounting for nearly 80 percent of the unit’s overall business.

Since previously announcing its intent to relocate to the new facility, the Lufkin-RMT operation increased its workforce 13 percent with the potential to hire more skilled workers because the new 55,000-square-foot facility offers opportunities to further expand operations in the years ahead.

Working with Lufkin leadership and GE communications officials, Carr developed the grand opening strategy, messaging and VIP and media materials to help Lufkin generate awareness of its operations to meet its expansion goals.

The grand opening event attracted widespread regional media coverage and participation by elected officials and the facility’s entire workforce. Its success was significant because it was the first official event for Lufkin-RMT following GE’s acquisition of its parent, Texas-based Lufkin Industries.