Carr Marketing Communications provides a wealth of expertise in cultural and heritage marketing.
Among the highlights are a decade-long relationship in promoting the Albright-Knox Art Gallery, one of the major venues in the world for contemporary and modern art, and the successful marketing of the Pan-American Exposition Centennial Celebration.
Efforts on behalf of both clients garnered two international Gold Quill Awards from the International Association of Business Communicators (IABC) and a Bronze Anvil Award from the Public Relations Society of America (PRSA).
Some of our highlights for our cultural clients:
- Set the footprint for future events by developing and implementing the public relations effort for the first banner show in 30 years at the Albright-Knox Art Gallery with the William S. Paley Collection.
- Followed up with major public relations campaign for Monet at Giverny Exhibit that set all-time Albright-Knox Gallery attendance records.
- Helped the Gallery develop the positioning of the Modigliani and the Artists of Montparnasse Exhibit for an integrated marketing communications program that led to unprecedented national and regional media coverage. Drew record fall-winter attendance and exceeded goal by 11%.
- Created public relations program for the Spirit of the City: Imagining the 1901 Pan-American Exposition, leading to record annual attendance for the Buffalo and Erie County Historical Society.
- Developed and provided public relations strategy and counsel for one of the most impactful endeavors in the history of the Albright-Knox Art Gallery in the additions of approximately $66 million to its endowment fund for the purchase of modern and contemporary art through an approved sale of works not deemed central to its core mission.