Celebrate Your Brand with Anniversaries

by Sarah Guenther on April 30, 2012

Anniversaries resonate with people ­– they bring back memories of the past while recognizing a strong present and bright future. A variety of companies are celebrating anniversaries in 2012, and they’re reaching out to say thank you to those who have supported them along the way.

Let’s take a look at a few companies celebrating their anniversaries and how they are forming relationships with consumers through these campaigns.

To celebrate their 50th, Tops Friendly Markets is incorporating the community by offering a wide variety of promotional events with the number 50 buzzing in every campaign. Tops also wants the community to be hands on in the brand’s future by incorporating the 50 New Ideas promotion. They invite consumers to share suggestions on their website on how Tops can better meet their needs.

Albright-Knox Art Gallery asked Buffalonians to participate in their 150th anniversary by creating one elaborate portrait, comprised of 150 hand-painted pieces of art expressing the individuality of each participant.

Life Savers is marking 100 years, and their anniversary will celebrate with 100 charities. The campaign is called “Connect for a Cause,” incorporating a fundraiser “Share Ring” that gathers people around a charitable organization they’re passionate about. With each new person forming the ring, Life Savers will donate $1 to the cause and up to $250,000 for all 100 charities. Click here to be linked on a ring.

Anniversaries have a way of bringing back memories. Let’s take a look at a few companies tapping into nostalgia to celebrate.

 Oreo, Milk’s Favorite Cookie, marked its centennial this year and asked its consumers to submit photos of their favorite Oreo moments to an online scrapbook. Lean more about their celebration here.

 The Girl Scouts of USA also hit 100 this year, and is celebrating with the fundraising campaign, Year of the Girl. Within five years, the Girl Scouts are projecting to raise $1 billion for the next generation of Girl Scouts

Bacardi Rum started in a small distillery in Santiago, Cuba, 150 years ago. This family-run company is now international, and is celebrating its anniversary all over the world. The Bacardi family gathered together in Puerto Rico, with more than 600 members attending, to commemorate the last 150 years of a business that still values family virtues. Check out their website to read more about the various ways Bacardi is celebrating its rich history here.

Whether a company is marking its centennial birthday, or just a decade in the industry, allowing consumers to help celebrate these milestones deepens brand value and promotes the quality of your product or service. To read more about anniversaries, check out this article in The New York Times.

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