Media Relations Basic Training with “Dr. Joe” – Takeaways from media relations expert Dr. Joe Trahan

A few months ago the Carr Marketing Communications staff had the pleasure of attending a Public Relations Society of America (PRSA) seminar presented by Dr. Joseph V. Trahan, III, APR, fellow PRSA. Dr. Trahan is president, CEO and media trainer at Trahan & Associates and has more than 25 years of public relations/affairs experience in governmental, […]

December 8, 2011 CONTINUE READING THIS ARTICLE →

The Care and Nurturing of Brand Champions

By Andrew Brown, Guest Blogger Brand champions are passionate advocates of your organization. They are critical in promoting and referring your business to others. And, in an ever-evolving, instantaneous digital environment, their experiences with your brand are more likely to be heard now more than ever. So, don’t delay – have a plan to keep […]

November 29, 2011 CONTINUE READING THIS ARTICLE →

Is your social media policy still relevant?

By now, you know your business needs a social media policy. It should discuss the rules for employees and the company to abide by when using social media. But when was the last time you updated it? Did you know that with continually changing laws and regulations your policy might not protect your company at […]

October 12, 2011 CONTINUE READING THIS ARTICLE →

Putting the Special Back in Special Events

In a competitive marketplace, companies are constantly vying for media space and attention. A great way for organizations to be noticed is through special events. Creative special events can give your organization a public persona and portray it as an active participant in the community. So how can you develop special events that fit your […]

August 30, 2011 CONTINUE READING THIS ARTICLE →

Are You at Risk? How Businesses Can Prevent a Security Crisis

What if your website gets hacked? What if an employee leaks confidential emails? What if your social media sites get hacked? Company laptops might get stolen. What will the public think of your company if your security is breeched? Will stakeholders think twice about your reputation? …Do you have a headache yet? In a technology […]

July 12, 2011 CONTINUE READING THIS ARTICLE →