AIG – What is the PR Solution?

By Jim Pasinski AIG, the U.S. insurance giant tied up in a flurry of bad news this week (and last fall, too), is a very “reputation-damaged” firm at the moment, again. Obviously. From the PR side, the biggest problem that AIG faces is that there is no quick or easy fix to repair its reputation [...]

March 19, 2009 CONTINUE READING THIS ARTICLE →

You Cannot Be Bitter About Twitter

By Jim Pasinski If you do not think Twitter is important when building and maintaining your brand, here is a good reality check. This article includes some Twitter tips, as shown below. • Do be authentic. It’s what social media is about. • Don’t be a robot. Automated corporate messages are not respected here. • [...]

March 17, 2009 CONTINUE READING THIS ARTICLE →

How The Mighty Are Falling

By Jim Pasinski As everyone knows by now, the centuries-long dominant force in media is struggling mightily. So many major metropolitan newspapers (and smaller papers) are bleeding subscribers, ad revenue across many areas is drying up, and production costs continue to rise. 2009 is looking to be a dark year for some of the nation’s [...]

March 12, 2009 CONTINUE READING THIS ARTICLE →

Older Americans and Technology

By Megan Webb Great study regarding “older Americans” and technology use. Click here. Further proof that social media isn’t just for “kids” . . .

March 11, 2009 CONTINUE READING THIS ARTICLE →

Social Media: Business Buzz or Bust?

By Megan Webb Jim is right. At CMC we are immersing ourselves in social media. It’s all about “tweets,” “facebooking” and blogging these days, along with making sure our Web site is as up-to-date with news and trends as humanly possible. Being in the marketing and communications field, it’s imperative for us as professionals to [...]

March 10, 2009 CONTINUE READING THIS ARTICLE →
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